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There are several benefits to translating your campaign and strategy into engaging events. With a PR event, you invite relevant and handpicked influencers and can then leverage their channels to amplify the event's impact. We help you match your event with the right influencers. You can also host an event with your target audience. Through these events, you engage your target audience with an event that encourages sales, educates, and prompts them to actively seek more information about you.
At Baby Journey, you have the option to organize physical or digital events. Both have their advantages. In recent years, video meetings and digital events have been at the forefront due to pandemics and remote work.
Physical events are usually preferred by most people because it's easier to interact and allow people to touch your products, have conversations, and film interesting events live. At an event, you can build relationships physically and create customer loyalty. However, don't underestimate the opportunities of digital events without having to consider geographical distance.
A virtual event has several advantages such as being time-saving, environmentally friendly, cost-effective, and flexible. However, you can still enhance your sales opportunities and interactions.
A physical event becomes more lively and provides maximum impact for your marketing. It's easier to mingle, build relationships, conduct interviews, interact, and test products. You can easily share marketing materials after the event ends. Of course, a mix of both physical and digital communication is a perfect solution, and our experts can help tailor the optimal setup for your event and how it can be combined with other activations.
Building relationships and creating valuable partnerships becomes both easier and more enjoyable when done in a personal and fun environment where everyone can exchange ideas. A successful event also automatically becomes a spreader of news and provides excellent marketing.
Events are a perfect way to network in a lively and enjoyable environment where thoughts and ideas can be exchanged. Feel free to include fun activities such as training sessions and workshops. Participants can either be influencers, the target audience, or a mix of influencers and the target audience.
With events, you broaden your chances of building relationships with your customers and influencers. It becomes easier to connect with participants on a new level because the event allows people to touch the products, listen to your message directly, and meet like-minded individuals.
Let your guests at the event become your best advocates. A successful event will make participants talk about you on social media, on other platforms, and with their friends. This way, news about your brand spreads, and you get free marketing.
An event doesn't end there; it should be followed up and become a continued part of your marketing. Follow-up allows you to develop and tailor events even better in the future and create trust and added value. Share mingling photos, conversations, interviews, and video clips, and use your guests as reliable channels between you and your target audience. We assist you with your entire campaign and also provide ideas for the perfect event!
Michaela Forni
Founder, Baby Journey
