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Podcast advertising allows your brand to reach your target audience when it is most engaged. When a user listens to a podcast, it is completely self-selected, which means that a podcast is an intimate channel where the listener experiences both the presenter and the content as very trusting.
At Baby Journey we keep our users up to date with our two podcasts Mini Talk and Baby Talk in which you can buy an ad slot or an entire section for just your brand.
The title speaks for itself – it is common knowledge that sound evokes strong emotions. This means that podcasts have an amazing and unique ability to attract attention. A podcast builds a stronger relationship with the listener because the person is focused and listening with their headphones, often in a more intimate setting.
The listener often feels like the third person in the conversation, which makes them inclined to absorb the message more easily. As an advertiser, you can take advantage of that.
Podcast advertising doesn't have as high an ad load as, for example, TV. This means you avoid a lot of competition with other brands during the designated advertising time. It also provides a better experience for the listener, who isn't bombarded with ads all the time.
Another advantage is that your advertisement functions as an integrated part of the podcast's narrative. This means the listener doesn't perceive the advertisement as an abrupt interruption as they might on TV or in other media. Listeners often perceive advertising segments in podcasts as more credible. This is because podcasters often develop a closer bond with their audience and position themselves as experts within a certain subject.
Our listeners are affluent consumers in a time characterized by a thirst for knowledge and specific needs; something that makes your campaign particularly impactful.
Pregnant and parents of young children often listen to podcasts while doing other tasks such as walking with the stroller, cooking, or picking up their child from preschool.
At Baby Journey, we have two niche podcasts, Baby Talk and Mini Talk. Here, we mix current topics for expectant parents and parents of young children, and feature interesting guests, experts, and advisors who clarify our listeners' questions, inspire, and convey knowledge.
A podcast with episodes of 30 minutes each covering all conceivable topics related to pregnancy and parenting during the early childhood years, such as sleep and breastfeeding. In Baby Talk, as an advertiser, you have the opportunity to purchase an advertising spot or buy an entire episode to convey your desired message about your brand.
Short podcast episodes lasting 3-5 minutes each covering specific topics and information related to pregnancy and early childhood. Here, we host midwives, child psychologists, and other experts. In Mini Talk, as an advertiser, you can purchase entire episodes, and together we establish a specific theme in line with your preferences.
