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Advertise in our podcasts

Podcast advertising allows your brand to reach your target audience when it is most engaged. When a user listens to a podcast, it is completely self-selected, which means that a podcast is an intimate channel where the listener experiences both the presenter and the content as very trusting.

At Baby Journey we keep our users up to date with our two podcasts Mini Talk and Baby Talk in which you can buy an ad slot or an entire section for just your brand.

An emotional format

The title speaks for itself – it is common knowledge that sound evokes strong emotions. This means that podcasts have an amazing and unique ability to attract attention. A podcast builds a stronger relationship with the listener because the person is focused and listening with their headphones, often in a more intimate setting.

The listener often feels like the third person in the conversation, which makes them inclined to absorb the message more easily. As an advertiser, you can take advantage of that.

47%

CONSIDER LISTENING TO PODCASTS MORE ENRICHING THAN SCREEN TIME

53%

LISTEN TO PODCASTS TO DEEPEN THEIR KNOWLEDGE IN A SUBJECT

9 AV 10

TALK WITH OTHERS ABOUT SOMETHING YOU HEARD ON A PODCAST

Greater space for your brand

Podcast advertising doesn't have as high an ad load as, for example, TV. This means you avoid a lot of competition with other brands during the designated advertising time. It also provides a better experience for the listener, who isn't bombarded with ads all the time.

Another advantage is that your advertisement functions as an integrated part of the podcast's narrative. This means the listener doesn't perceive the advertisement as an abrupt interruption as they might on TV or in other media. Listeners often perceive advertising segments in podcasts as more credible. This is because podcasters often develop a closer bond with their audience and position themselves as experts within a certain subject.

Advertising in podcasts builds more understanding of the product

Our listeners are affluent consumers in a time characterized by a thirst for knowledge and specific needs; something that makes your campaign particularly impactful.

Pregnant and parents of young children often listen to podcasts while doing other tasks such as walking with the stroller, cooking, or picking up their child from preschool.

This is how podcast advertising on Baby Journey works.

At Baby Journey, we have two niche podcasts, Baby Talk and Mini Talk. Here, we mix current topics for expectant parents and parents of young children, and feature interesting guests, experts, and advisors who clarify our listeners' questions, inspire, and convey knowledge.

A podcast with episodes of 30 minutes each covering all conceivable topics related to pregnancy and parenting during the early childhood years, such as sleep and breastfeeding. In Baby Talk, as an advertiser, you have the opportunity to purchase an advertising spot or buy an entire episode to convey your desired message about your brand. 

Short podcast episodes lasting 3-5 minutes each covering specific topics and information related to pregnancy and early childhood. Here, we host midwives, child psychologists, and other experts. In Mini Talk, as an advertiser, you can purchase entire episodes, and together we establish a specific theme in line with your preferences.

Always on towards a high spending target group

Our advertising solutions ensure continuous visibility to pregnant women and new parents. With a constant influx of new users, you are visible to new people every month and create tangible brand awareness with an engaged and affluent audience.

ESSENTIAL

For those who want presence and visibility in the right context.

TARGET

For those who want to make an impact with multi-channel advertising.

IMPACT

For those who want to influence and make a real impact.

CUSTOM

We create tailor-made solutions based on your needs.

  • ESSENTIAL

    For those who want presence and visibility in the right context.

  • TARGET

    For those who want to make an impact with multi-channel advertising.

  • IMPACT

    For those who want to influence and make a real impact.

  • CUSTOM

    We create tailor-made solutions based on your needs.

    Marketing through podcasts offers many opportunities

    In a podcast, there are great opportunities for you as an advertiser to reach your target audience. You can do this either by sponsoring an entire episode or by purchasing shorter advertising slots - where either you or our host talks about your brand or a specific product or service. 

    You also have the opportunity to sponsor your very own podcast. In this case, we assist you in tailoring and customizing the podcast concept entirely according to your preferences and needs. 

    The podcasts are discovered by users in the pregnancy app Baby Journey, but also on platforms such as Spotify and Podcasts, which means that the episodes also reach beyond the app.

    Want to know more?

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