Advertise on Facebook to the high-spending target group of parents of pregnant women and young children.

Do you want to see an increase in conversions while building your brand? Pregnant women and parents with young children are a target group that spends hours on social media every day, where they get information, inspiration and the opportunity to communicate with others in the target group. By advertising on Facebook, you can be present on these platforms and reach out with a targeted message. 

The benefits of advertising on Facebook

Over half of all internet users in the UK use Facebook, making it an attractive platform to advertise on. This is especially true if your business is targeting parents-to-be and new parents, who often turn to Facebook for the engagement in its various communities, and all the tips and advice available during the baby journey.

Given the amount of time spent on social media, it is valuable to reach out with your message through advertising. Advertising on Facebook offers many choices, including when it comes to ad format, as an ad on Facebook can be in the form of one or more images, video or as an animated ad. To reach the target audience in a targeted way, the ads can be targeted to specific audiences based on demographics, interests, behavior and geographic location. At Baby Journey, we have insights from the app that allow us to customize and optimize audiences on Facebook with great precision.

Advertise on Instagram 

For expectant and new parents, Instagram is a great platform to use to share knowledge, new insights and of course to find inspiration. Many pregnant women and parents of young children follow the accounts of experts such as health professionals, doulas and life coaches, but they also follow influencers who openly share their baby journey.

Products that are aesthetically pleasing and can be showcased visually are particularly well suited to advertising on Instagram, as the platform is based on images and videos. Advertising on Instagram means advertising through the Facebook Ads platform. The ads appear either in the feed or on the explore tab and can take the form of posts or a story-poster. When you advertise on Instagram, you can reach specific audiences based on behaviors and interests, which means that users who interact with pregnancy, kids and family content are most likely to be an interesting audience for you as well. 

Advertise on Youtube 

As an expectant or new parent, it is common to consume content such as childbirth videos and gender reveals on YouTube and for this reason, the target audience spends a lot of time on the platform. By advertising on Youtube, you can reach this audience via video format advertising, where ads are targeted by interest, behavior and demographics. Baby Journey has the 20 Fast on YouTube series and has extensive experience in creating videos that appeal to and engage pregnant women and parents. You can learn more about our mobile productions here!