Targeted advertising for pregnant women and parents of young children

Whatever product or service you offer, the right advertising will help you reach out to potential customers. To know which type of advertising to choose, you need to know what your goal is with the campaign: is it to increase brand awareness or convert to purchases? Depending on the purpose, there are several brilliant options that create targeted advertising straight to the target group of pregnant women and families with children.

Native advertising in app and on web

Pregnant women and parents are often looking for a lot of information, so native advertising is a valuable format to use! It provides the opportunity to create ad content that creates a lot of value for the target audience. Native advertising means that an ad is created to blend in with the editorial content that already exists, therefore this type of ad should not stand out in its design or content. The advertising can be done through, for example, web, native app or other platform. 

By communicating with the target audience in the same way as through the editorial content, native advertising often provides high credibility and the target audience's attention for a long time. The advertising also provides the opportunity for keyword optimization so that the target audience can find the content themselves based on keywords and questions they search for. Although a native ad should blend in with the editorial content, it is always important to make it clear that it is an advertisement, so as not to mislead the person who takes part in the ad.

Advertising in pregnancy app 

Advertising in the Baby Journey pregnancy and toddler app allows you to reach out directly to pregnant women and families with children. This is a high-spending target group that needs many new products and services because they are in a phase of their lives when everyday life is changing and new routines are being created. This makes this target group incredibly receptive to new brands and messages, and also very strong buyers.

69% of Baby Journey users say they like to receive offers from relevant brands - so advertising in Baby Journey often creates a lot of engagement. In addition, you can expect accurate advertising as your message reaches the right users at exactly the right time. Here you always advertise with a native article and an offer, but if you want more ways to reach the target audience, there are opportunities for push notifications, competitions and takeovers. 

Editors and designers always customize your message to appeal and add value to the target audience in a natural way, both in the app and on the web. Read more about advertising with Baby Journey (here we will insert the link to the app advertisement)!

Keyword optimization in Google 

Google is close at hand for most people when it comes to finding the right supplier, product or service, and this is especially true for pregnant women and parents, who are at a stage where they frequently search for a lot of new information. By analyzing your target audience and what they are searching for, advertising via Google can be an effective tool for a targeted message. This is a popular option when it comes to advertising as the keyword optimization helps the user to find the content themselves.

Expecting a baby and becoming a parent means a big change and several big decisions to be made, which means that this target group is looking for a lot of information and new solutions. Advertising via Google enables you to be seen with your brand when the target group is doing research and it creates good opportunities to drive traffic and eventually convert to a purchase.