Bugaboo Selects Baby Journey as its PR and Influencer Marketing Agency in the Nordics

Last autumn, the global premium brand for strollers and baby gear, Bugaboo, launched a pitch to choose a new nordic agency. It has now been confirmed that Baby Journey has won the assignment as Bugaboo's nordic partner for PR and Influencer Marketing. This collaboration marks an exciting new phase for both Baby Journey and Bugaboo.

Bugaboo is renowned for its innovative and design-focused strollers and accessories that blend functionality with modern aesthetics—always with sustainability at the core. Baby Journey, a rising star in the agency world, is the largest in the Nordics specializing in communication aimed at parents and families, with a deep understanding of the needs of the modern parent.

– Baby Journey runs the leading pregnancy and toddler platform in the Nordics today. Given our expertise and positioning within this target group, it has been a natural step for us to act as an agency for brands in the pregnancy and baby space, thereby taking a broader approach to their marketing. Bugaboo recognizing this and selecting us as their PR and Influencer Marketing agency is proof that we’ve created a unique and attractive offering to help our clients, says Michaela Forni, Head of Brand and co-founder of Baby Journey.

Michaela continues:

– Bugaboo is an incredibly exciting brand for us to work with. Their strong positioning within this target audience allows us to apply our data and expertise to help Bugaboo reach even more expectant parents.

With Baby Journey as its new PR and Influencer Marketing agency in the Nordics, the goal is to create even stronger connections with the nordic audience through strategic partnerships and creative campaigns. Caroline Sabri, Marketing Manager for Bugaboo Nordics, also commented on the new partnership and why they chose Baby Journey:

– We were looking for a partner with a digital and creative focus, as well as a strong engagement with children and family life. We value Baby Journey’s modern approach and personal connection, making this collaboration an important part of Bugaboo’s journey forward. With a partner who can elevate our communication and build our brand long-term, we’re confident in the road ahead.

The partnership kicks off in December 2024.

Contact:
Veronica Ericsson Lakso, Marketing
Email: [email protected]
Phone: +46 73 204 81 12

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Linnéa Olsson
Creative Sales, Baby Journey

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