*Last updated: 2025-07-04

Baby Journeys Privacy Policy

Why and for whom?

At Baby Journey AB org.nr (559214-9966) ("Baby Journey", "we", "us", "our") we care about personal privacy. This means that we respect and safeguard your privacy and the right to control and transparency when processing your Personal Data.

Baby Journey is the Data Controller in relation to the Personal Data Processing activities listed in this Privacy Policy (the "Policy"). The Policy describes the purposes for which we need your Personal Data, the legal basis on which we rely on it and the measures we take to protect Personal Data. We also provide information on how to exercise the rights you have in relation to our processing of your Personal Data.

The policy informs about our handling of Personal Data in case you communicate with us, use the Service or visit our website https://babyjourney.se/ .

This policy is addressed to:

Users of the Service
Visitors to our website

Definitions

"Processing" of Personal Data is anything that can be done with a Personal Data, e.g. storing, modifying, reading, transmitting, etc.

"Applicable Law" means the legislation applicable to the processing of Personal Data including the General Data Protection Regulation (GDPR), supplementary national legislation, as well as practices, guidance and recommendations issued by a national or European supervisory authority.

"Personal data" is any information that can be linked to an identifiable, living person.

"Controller" is the company/organization that determines the purposes and manner in which the Personal Data will be processed and is therefore also responsible for ensuring that Personal Data is processed in accordance with Applicable Law.

"Processor" is the company/organization that processes Personal Data on behalf of the Controller and may therefore only Process the Personal Data in accordance with the Controller's instructions and applicable law.

"Data Subject" means the living, natural person whose Personal Data are processed.

The "service" Baby Journey, the modern pregnancy & early childhood app and the website https://babyjourney.se.

Baby Journey's responsibility for personal data

The information in this Policy covers the Processing of Personal Data for which Baby Journey is the Controller, i.e. the Processing for which we determine the purposes (why a Processing is done) and means (in what way, what Personal Data, for how long, etc.).

Baby Journey's business is to create and operate a mobile application and website focused on pregnancy and early childhood. In order to optimize the Service, we need to collect data from our users. We process your data mainly for the following purposes: to administer your account, to make available and provide the application and integrate the application with third party services, and to improve your experience with the Service and make it more customized and relevant.

Processing of personal data by Baby Journey We have a responsibility to describe and demonstrate how we meet the requirements imposed on us when processing your Personal Data. This section aims to provide information about:

Why personal data processing is necessary in relation to the purpose
the legal basis we have identified for the Processing, and
Period for treatment

Personal data processing operations

Processing and purpose of processing: Register user accounts to enable the user to log in. Personal data: First name, last name and e-mail address. Source: Directly from the user. Legal basis: Performance of contract Period of processing: As long as the Data Subject has a user account or if the user has been inactive for 25 months.
Processing and purpose of the Processing: Verifying the user's login details to increase security and prevent misuse. Personal Data: First name, last name and email address. Source: Directly from the user. Legal basis: Balance of interests Period of processing: As long as the Data Subject has a user account or if the user has been inactive for 25 months.
Processing and purpose of the Processing: Information about your child(ren) and your pregnancy (e.g. estimated date of delivery) in order to customize the user experience and content of the Service. Personal Data: Date of birth, time of birth, birth weight, length of birth, name, pictures and estimated date of delivery. Source: Directly from the user. Legal basis: Consent Period of processing: As long as there is a valid consent or if the user has been inactive for 25 months.
Processing and purpose of the Processing: Linking and synchronizing accounts between Baby Journey users. Personal data: Name. Source: Directly from the user. Legal basis: Performance of contract Period of processing: As long as the Data Subject has a user account or if the user has been inactive for 25 months.
Processing and purpose of the Processing: Information about your use of the Service. Personal Data: IP address, language and identification and operating system information. Source: Directly from the user. Legal basis: Balancing of interests Period of processing: As long as the Data Subject has a user account or if the user has been inactive for 25 months.
Processing and purpose of the processing: When you write about your birth (birth letter) and share it with other users in the Service. Personal data: Name, images and other generated data. Source: Directly from the user. Legal basis: Consent Storage period: As long as there is a valid consent or if the user has been inactive for 25 months.
Processing and purpose of processing: Disclosure of information already provided to Länsförsäkringar AB in connection with the distribution of insurance policies. Personal data: Choice of product, estimated date of birth, contact details such as e-mail address and telephone number, as well as the social security number of any co-insured. Source: Directly from the user. Legal basis: Balance of interests Period of processing: The personal data is processed in accordance with the applicable rules on insurance distribution for eleven years after the date of distribution.
Processing and purpose of processing: When you subscribe to our newsletter. Personal data: name, week of pregnancy and email address. Source: Directly from the policyholder. Legal basis: Consent Period of processing: As long as there is a valid consent or if the user has been inactive for 25 months.
Processing and purpose of the processing: When we market ourselves and our partners. Personal data: name and week of pregnancy. Source: Directly from the user. Legal basis: Consent Period of processing: As long as there is a valid consent or if the user has been inactive for 25 months.
Processing and purpose of processing: When you have contacted the sales team and consented to the sending of newsletters and marketing. Personal data: name, email address and email address. Source: Directly from the user. Legal basis: Balancing of interests Period of processing: As long as there is a valid consent for the mailings.

Your rights You are the controller of your personal data. We always strive to ensure that you can exercise your rights as effectively and smoothly as possible.

Access - You always have the right to obtain information about the Personal Data processing operations that concern you. We will only disclose information if we have been able to ensure that it is actually you who is asking for the information.

Correction - If you discover that the Personal Data we process about you is incorrect, let us know and we will fix it!

Erasure - Do you want us to forget you completely? You have the right to request the erasure of your Personal Data when it is no longer necessary for the purpose for which it was collected. If we are required to retain your data by law or a contract we have entered into with you, we will ensure that it is processed only for the specific purpose set out in the law or contract; thereafter, we will ensure that the data is deleted as soon as possible.

Objection - Do you disagree with us that our interest in processing your Personal Data outweighs your interest in privacy? No problem - in that case, we will review our balancing of interests and check that it still holds. We will, of course, take your objection into account when reassessing whether we can still justify our Processing of your Personal Data. If you object to direct marketing, we will delete your Personal Data immediately without reviewing our assessment.

Restriction - You can also ask us to restrict our Processing of your data:

While we are dealing with a request from you for any of your other rights
If, instead of requesting erasure, you want us to indicate that the data should not be processed for a specific purpose. For example, if you don't want us to send you advertising in the future, we still need to keep your name to know not to contact you.
In cases where we no longer need the data for the purpose for which it was collected; provided that you do not have an interest in us keeping the data in order to pursue a legal claim.

Data portability - We can provide you with the data you have provided to us or that we have received from you in the context of entering into a contract with you. You will receive your data in a commonly used and machine-readable format which you can then take with you to another Data Controller.

Withdrawing consent - If you have consented to one or more specific Processing(s) of your Personal Data, you have the right to withdraw your consent at any time and thus ask us to cease the Processing immediately. Please note that you can only withdraw your consent for future Processing(s) of Personal Data and not for any Processing that has already taken place.

How to use your rights To exercise these rights, please contact our Data Protection Officer Timothy Forni at the following address: [email protected]. To ensure a quick response, please provide your full name, username and email address used for registration. Please note that you should

sign the request to receive information about the processing of your Personal Data.

Transfer of Personal Data To run our business, we may need to rely on others who process personal data on our behalf, known as processors.

In cases where our Processors transfer the Personal Data to a country outside the EU/EEA, we have ensured that the Processing is lawful under applicable law by fulfilling one of the following requirements:

there is an EU Commission decision that the country ensures an adequate level of protection;
application of the European Commission's standard contractual clauses for third country transfers; or
other appropriate safeguards that comply with applicable law. We have entered into Data Processing Agreements (DPAs) with all our Data Processors. The PUB agreement regulates how the Processor may process the Personal Data and what security measures are required for the Personal Data processing.

We may also need to provide your Personal Data to certain designated authorities in order to comply with legal obligations or decisions by authorities.

Data processors In some cases, Baby Journey uses external service providers to process personal data on our behalf. These providers act as data processors under the General Data Protection Regulation (GDPR), which means that they may only process personal data in accordance with our instructions, the data processing agreement and applicable law. We regularly review and evaluate our data processors to ensure that they continue to meet data protection requirements. We use data processors when it is necessary to:

Delivering our services (e.g. cloud providers and operation of IT systems)
Communicating with users (e.g. email services and CRM systems)

Security Baby Journey has taken technical and organizational measures to ensure that your personal data is processed securely and protected from loss, misuse and unauthorized or unauthorized access.

Our security measures Organizational security measures are measures that are implemented in working practices and procedures within the organization. Our organizational security measures are:

Internal steering documents (policies/instructions)
Login and password management
Information security policy

Technical security measures are measures implemented through technical solutions. Our technical security measures are:

Access list
Access log
Backing up
Regular monitoring of the security level
Two-step verification

Cookies Baby Journey uses cookies and similar tracking technologies to, among other things, analyze how Features are used so that we can provide you with the absolute best user experience. More information about how we use cookies can be found in our Cookie Policy.

If we do not keep our promises If you feel that we are processing your

personal data incorrectly, even after you have brought this to our attention, you always have the right to lodge your complaint with the Data Protection Authority.

More information on our obligations and your rights can be found at https://www.imy.se/. You can also contact the European Data Protection Authority at [email protected].

Changes to this policy We reserve the right to make changes to this Policy. Where the change affects our obligations or your rights, we will inform you of the changes in advance to give you the opportunity to consider the updated policy.

material The controller shall provide the data subject with a copy of the personal data undergoing processing. For any additional copies requested by the data subject, the controller may charge a reasonable fee based on administrative costs. If the data subject makes the request in electronic form, the information shall be provided in a commonly used electronic format, unless the data subject requests otherwise. The request will be provided in an encrypted format to the user with a 7-day grace period.

Contact Please contact us if you have questions about your rights or if you have any other questions about how we process your personal data: [email protected]

Baby Journeys Cookie Policy

Why and for whom?

Baby Journey AB org. nr 559214-9966 ("Baby Journey”, ”we”, ”us”, ”our") uses cookies and other tracking technologies ("Cookies") to improve your user experience.

This Cookie Policy ("Policy") describes Baby Journey's use of cookies by explaining what cookies are, how we use them and how you can control the use of cookies when you use our service - Baby Journey - and/or our website www.babyjourney.se (collectively referred to asthe ("Website").Policy does not cover the use of cookies that are essential for us to provide the Website and its features to you (so-called strictly necessary cookies)

For more information on how we process your personal data in connection with cookies, see our Privacy policy.

What are cookies?

A Cookie is a text file sent from the Website and stored on your computer, mobile phone or other device used to visit the Website.

Cookies help us e.g. to recognize the device you use for the next time you visit the Website, to provide certain necessary functions and to document user behaviour on the Website.

How long is the cookie stored?

There are two different types of cookies: session cookies and persistent cookies.

Session cookies deleted from your device when you close your browser (e.g. Internet Explorer, Safari or Google Chrome).

Permanent cookies remains on your device after you have closed the browser. It lasts as long as specified in the cookie or until you delete it yourself.

Baby Journey's use of cookies

We use the following types of cookies:

function
The cookie helps us remember your choices (e.g. username, language, etc.) and can tell us how you have integrated with the Website to make the service more personalized.

Performance
The cookie analyzes how visitors use the Website and monitors the Website's performance. This helps us to identify and fix any problems. For example, we may use performance cookies to keep track of which pages are most popular or how long it takes for a page to load.

Operation and optimization
The cookie helps us to ensure that the website works properly. They also give us information so we can test new ideas and improve the site.

Security
The cookie aims to increase security by helping us to prevent, detect and manage malicious activities on the Website.

Marketing
The cookie helps us to be more relevant in our communication with you and improve your experience. We can do this by collecting information about how you interact with the Website.

These cookies are often placed by a third party for the purpose of managing the performance of ads, displaying ads and/or building user profiles to determine the display of ads elsewhere.

First party cookies

First party cookies are set by the Website on your device and can therefore only be read by you or us.

We use these service providers:

Supplier: Google Analytics, Google Tag
What does it do? It allows us to see information about the activities of visitors to our website and users of our service, including page views, source and time. The information is anonymized and displayed as numbers, meaning it cannot be traced back to individuals. This helps us to understand users' needs so that we can improve our product. It also gives us information about the effectiveness of our ads. When you visit Baby Journey, we receive anonymized data on whether you have found us through an advertisement.
More info: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
Supplier: Litespeed
What does it do? Optimizes page views to provide a faster page and better user experience
More info:
Supplier: Hubspot
What does it do? Helps us track users for marketing purposes
More info: https://knowledge.hubspot.com/account/how-does-hubspot-track-visitors
Supplier: Intercom
What does it do? Enables our logged-in customers to chat with us and helps us identify potential customers.
More info: https://www.intercom.com/legal/privacy
Supplier: WordPress/Baby Journey
What does it do? Provides basic functionality for the website.

Managing cookies

When you visit the Website for the first time, we ask you to consent to the use of non-essential cookies. You can withdraw your consent at any time. If you no longer wish to store the cookies you have consented to, you can use your browser settings to accept, refuse and delete cookies (usually found under "Help", "Tools" or "Edit"). Please note that you may not be able to use all features of the Website if you choose to reject cookies.

Changes to this policy

We reserve the right to make changes to this Policy. Where the change affects our obligations or your rights, we will inform you of the changes in advance to give you the opportunity to consider the updated policy.