Read what people say about Baby Journey

March 20, 2024

Michaela Forni: "Mothers' well-being is close to my heart"

Michela Forni is 34 years old and has been blogging for 20 years. Together with her partner and brother, she has now founded an app aimed at pregnant women and new parents. "We're making a real difference, and that's a really cool feeling."

March 18, 2024

Michaela Forni is Tech Mom of the Year

On Monday evening, Mama handed out its annual Mama of the Year awards. This year, winning mamas were chosen in a total of six different categories and this year was celebrated extra big, as Mama has turned 20 years old!

11 March 2024

Influencer's company to support healthcare - with digital courses: "Incredibly important"

Access to healthcare varies across Sweden, depending on where you live. The antenatal courses that may be needed during pregnancy are no exception. The quality varies greatly and not everyone can afford the courses offered by private providers. Michaela Forni's company wants to change that...

February 13, 2024

Swedish app challenger launches in Norway

Baby Journey is currently the market leader in Sweden. Now they want to challenge their competitors in the Norwegian market.

31 January 2024

Baby Journey to conquer Europe: "We will support all pregnant women in Europe"

Michaela Fornis' pregnancy app Baby Journey continues to gain ground. Launched in 2020, the pregnancy app is already the biggest in Sweden and is now expected to launch in Norway. According to the company, this is a first step in conquering Europe.

February 10, 2024

Swedish influencer launches popular pregnancy app in Norway

In 2020, Swedish influencer Michaela Forni, together with Damon Foroozesh and Timothy Forni, launched the pregnancy and toddler app Baby Journey. The app has quickly become a market leader in Sweden. Now the app is being launched in Norway.

March 5, 2024

Michaela Forni: Why we need to talk more about the fourth trimester

"We need to talk a lot more about the fourth trimester, the time right after giving birth," says influencer and mother of two Michaela Forni. She believes that we must dare to question the image of the pink baby bubble.

December 15, 2023

Baby Journey in unique collaboration with newly opened BB S:t Göran

9 out of 10 women say they would feel more confident if they knew what a maternity ward looked like before their own birth. That's why the pregnancy app Baby Journey has teamed up with BB S:t Göran to support pregnant women in preparing for childbirth.

October 5, 2023

Digital baby bubble for millions

She is one of Sweden's biggest influencers and her followers have followed her through two pregnancies - into life as a mother of young children and a tech entrepreneur. With the Baby Journey app, Michaela Forni has helped create a digital baby bubble valued at over 300 million, sweeping the competition. In this episode of the Digital Influencer Podcast, hear Michaela talk about...

September 11, 2023

Baby boom for Michaela Forni: "Many people helping out"

Michaela Forni and her partner Damon Foroozesh have a lot to be happy about right now. According to their latest annual report, their pregnancy app Baby Journey made a profit of SEK 2.2 million in 2022. At the same time, they have more than doubled their turnover.

14 July 2023

Michaela Forni's baby app repeats last year's success - "Starting to show results"

Bottom line profit and doubled revenue. That's what Michaela Forni's company Baby Journey delivered last year, according to its latest annual report.

7 July 2023

How Baby Journey became an agency - after the successful app: "They came to us"

Baby Journey has made a name for itself in the industry as a successful pregnancy app. But what many people may not know is that the tech company also works with assignments in areas such as influencer marketing, performance marketing, PR and events.

17 May 2023

New pregnancy app aims to support maternity care - launches digital tool

To improve healthcare and the birth experience of pregnant women, the Baby Journey pregnancy app is launching a digital birth letter.

20 April 2023

Michaela Forni's baby app to provide support after a miscarriage: "Raises tough emotions"

As long as you are pregnant, you are enrolled in the health care system, but if you stop being pregnant, you are discharged even though you may be going through great mental and physical stress"...

19 April 2023

Michaela Forni strikes gold at Baby Journey - why the founders wanted to be majority owners

Michaela Forni is behind Baby Journey together with her fiancé and brother. For Resumé, she tells us what her personal brand has meant for the building of the company, and how the founding trio sees their ownership ...

30 March 2023

Baby universe for millions

During colic nights with her son, the idea of a platform for the entire baby journey was born. Four years later, Michaela Forni sits in an exclusive office in Östermalm. The company Baby Journey is valued at over SEK 350 million...

14 February 2023

ELLE Food & Wine: Jessica Frej and Michaela Forni present Smackan.

Just in time for the holidays on February 21, Jessica Frej and Michaela Forni present Smackan - a hybrid between toasted sandwich and semla!

12 December 2022

Sports star joins Baby Journey: "An important and difficult to navigate part"

Baby Journey, the pregnancy app created by Michaela Forni, has signed a partnership with athletics star Susanna "Sanna" Kallur....

15 March 2023

Baby Journey - Parenting journeys that have only just begun

Launching a pregnancy and toddler app when you're not a parent is not the easiest thing to do. But when Timothy Forni's brother-in-law suggested just that, he didn't hesitate to jump on the...

21 March 2023

Baby Journey tells us

On a sunny morning in March, we had the pleasure of meeting Damon Foroozesh, Founder and CEO of Baby Journey, over a cup of coffee to talk about their journey....

10 October 2022

Baby Journey's founder in Mama

Influencer and entrepreneur Michaela Forni revealed yesterday in her podcast and on Instagram that she is 14 weeks pregnant and is expecting a sibling for her son Dante, 3....

12 October 2022

After Michaela Forni's baby success, she is launching her own e-commerce site.

Michaela Forni's app continues to make a profit, according to recent figures. Now the company is backed by an insurance giant and reaches a sky-high valuation...

28 September 2022

Michaela Forni launches new podcast - "just in time"

Linking arms with Länsförsäkringar. "We are very proud"...

9 August 2022

Influencer's baby app makes a profit - valued in deal at SEK 325 million (!)

Michaela Forni's app continues to make a profit, according to recent figures. Now the company is backed by an insurance giant and reaches a sky-high valuation...

7 October 2021

Influencer counts gold with her baby app

Influencer Michaela Forni is riding the baby tech wave. After one year, her app "Baby Journey" already has a turnover of 10 million ...

24 August 2021

Michaela Forni's pregnancy app Baby Journey is now the third largest in Sweden.

Nine months after its launch, Michaela Forni's "Baby Journey" is Sweden's third largest pregnancy app with 50,000 users. The app ...

1 June 2021

Report in Mothr

Author and influencer Michaela Forni on sisterhood, the perfect life and the big baby journey.

7 December 2020

Cover and reportage Kids & Family

In a light-hearted, relaxed and open-minded way, Michaela shows both young girls and new mothers that no one is perfect. Now she has a new book and an app that offers everything she has been missing.