Read what people say about Baby Journey

Last autumn, the global premium brand for strollers and baby gear, Bugaboo, launched a pitch to choose a new nordic agency. It has now been confirmed that Baby Journey has won the assignment as Bugaboo's nordic partner for PR and Influencer Marketing. This collaboration marks an exciting new phase for both Baby Journey and Bugaboo.

Today is Mother's Day, a day to celebrate all mothers and perhaps give an extra thought to those mothers and women living in countries where the conditions for good and equal health are not so good. Zimbabwe is one of the countries where maternity care is neglected. Michaela Forni, who recently returned from a trip there with UNICEF Secretary General Pernilla Baralt, has given us a new perspective.

Michela Forni is 34 years old and has been blogging for 20 years. Together with her partner and brother, she has now founded an app aimed at pregnant women and new parents. "We're making a real difference, and that's a really cool feeling."

On Monday evening, Mama handed out its annual Mama of the Year awards. This year, winning mamas were chosen in a total of six different categories and this year was celebrated extra big, as Mama has turned 20 years old!

Baby Journey is currently the market leader in Sweden. Now they want to challenge their competitors in the Norwegian market.

Michaela Fornis' pregnancy app Baby Journey continues to gain ground. Launched in 2020, the pregnancy app is already the biggest in Sweden and is now expected to launch in Norway. According to the company, this is a first step in conquering Europe.