Baby Journey is Sweden's largest pregnancy app where pregnant women and parents of young children can follow their pregnancy week by week, or their child's development month by month. All users register information about themselves based on their age, pregnancy, interests and life choices. As the user uses the app, the data is populated. This data becomes the basis for analysis when we help you with your advertising campaign.  

With our app, social media, events, digital channels and influencers, Baby Journey forms a close-knit and committed community. A digital meeting place for one of the most knowledge-thirsty and eager-to-buy target groups - pregnant and new parents. When expecting a child or becoming a new parent, people tend to change their buying behavior. They re-evaluate services and products and open up to new suggestions that are best for their children. This is where your advertising comes into play.