Targeted & tailored advertising

As pregnant or new parents, we want to give ourselves and our children the very best. The users who come to Baby Journey are an extremely attractive target group for you as an advertiser. They are thirsty for knowledge, strong buyers, committed and, above all, responsive.

At Baby Journey, we bridge influencers' digital channels and our app by using an omni-platform approach. We use the information about the users so that you can speak directly to your target audience in a credible and accurate environment!

+4.6 million

OUR OVERALL REACH

110 000

CHILDREN ARE BORN IN SWEDEN EVERY YEAR

+100 000 SEK

SPENT ON ONE CHILD EACH YEAR

Always on towards a high spending target group

Our advertising solutions ensure continuous visibility to pregnant women and new parents. With a constant influx of new users, you are visible to new people every month and create tangible brand awareness with an engaged and affluent audience.

ESSENTIAL

For those who want presence and visibility in the right context.

ESTIMATED IMPACT/MONTH

15 000
exposures

1 000
readers

10.000 kr/month

TARGET

For those who want to make an impact with multi-channel advertising.

ESTIMATED IMPACT/MONTH

70 000
exposures

5 000
readers

30.000 kr/month

IMPACT

For those who want to influence and make a real impact.

ESTIMATED IMPACT/MONTH

100 000
exposures

7 000
readers

45.000 kr/month

CUSTOM

We create tailor-made solutions based on your needs.

ESTIMATED IMPACT/MONTH

xxxxx
exposures

xxxxx
readers

fr 100.000 kr/month

  • ESSENTIAL

    For those who want presence and visibility in the right context.

    ESTIMATED IMPACT/MONTH

    15 000
    exposures

    1 000
    readers

    10.000 kr/month

  • TARGET

    For those who want to make an impact with multi-channel advertising.

    ESTIMATED IMPACT/MONTH

    70 000
    exposures

    5 000
    readers

    30.000 kr/month

  • IMPACT

    For those who want to influence and make a real impact.

    ESTIMATED IMPACT/MONTH

    100 000
    exposures

    7 000
    readers

    45.000 kr/month

  • CUSTOM

    We create tailor-made solutions based on your needs.

    ESTIMATED IMPACT/MONTH

    xxxxx
    exposures

    xxxxx
    readers

    fr 100.000 kr/month

    Some of our satisfied customers

    • "Baby Journey has a comprehensive product that reaches the target group in a natural and close way. The product is inspiring and guiding, which is exactly how Blocket as a brand wants to be perceived."

      Erik Wikström

      Brand Manager Blocket
    • "Professional productions of a high standard and very efficient. You work fast - but don't compromise on quality."

      Frida Hagdahl

      Marketing & Customer Support
    • "We highly value the partnership with Baby Journey. The team is efficient and highly deliverable, working with a lot of drive and bringing forward ideas and valuable insights to our work, while being responsive to our requests."

      Eleni Hagenström

      Head of Private Customers, Länsförsäkringar AB Business Area Personal Risk
    • "Baby Journey's broad understanding of the target audience has resulted in well-written articles, targeted messages and engaging activations that significantly increased our conversions."

      Ellen Wilin

      COO
    • "Already after one month of cooperation, we experienced a clear increase in traffic to our website. We highly value the cooperation and the information Baby Journey helps us spread!"

      Marcus Hanaeus

      Sales Representative

      "We help you reach out with
      the right message at the right time."

      Linnéa Olsson
      Creative Sales, Baby Journey

      Do you also want to work with us?

      Baby Journey - a digital meeting place for knowledge and purchasing power

      Baby Journey is Sweden's largest pregnancy app where pregnant women and parents of young children can follow their pregnancy week by week, or their child's development month by month. All users register information about themselves based on their age, pregnancy, interests and life choices. As the user uses the app, the data is populated. This data becomes the basis for analysis when we help you with your advertising campaign.  

      With our app, social media, events, digital channels and influencers, Baby Journey forms a close-knit and committed community. A digital meeting place for one of the most knowledge-thirsty and eager-to-buy target groups - pregnant and new parents. When expecting a child or becoming a new parent, people tend to change their buying behavior. They re-evaluate services and products and open up to new suggestions that are best for their children. This is where your advertising comes into play.

      Let your advertising become important information

      Being a new parent means a whole new chapter in your life. With that said, your target audience wants to make smart choices and purchases for the benefit of themselves and their child. That's why your ad will be so much more than just advertising - it will be useful information. 

      Every month, more than half of all new pregnant women in Sweden register on our app to learn more about pregnancy, parenting and all the information provided. This is a constantly growing target group. This is where your products and services can make a big difference to them while increasing your sales. 

      How advertising on Baby Journey works

      We offer a variety of advertising methods and opportunities to get your brand noticed. Our experts can help with individual activations and also take a holistic approach to cross-channel marketing.

      Our specialist team tailors complete solutions and advertising packages for your business. We collect data from previous activations thanks to our proprietary data tool and help you with the right matching and set-up based on your KPIs. Together we aim for your goals!

      Why you should advertise with Baby Journey

      Advertising on Baby Journey gives you an important advantage. Since our users have already entered all the information about themselves, your ad will be credible and accurate and can be reused by new users. The timing of your ad is extremely important as the needs of pregnant women and new parents change from week to week. Thanks to our proprietary tool and all the data collected, we can help you provide targeted marketing at exactly the right time to the right users.

      At Baby Journey, we use omni thinking across different platforms, influencer collaborations, digital channels and media formats so that your marketing provides value no matter how or where the user chooses to see or hear it. We call this a fantastic opportunity for you to create tangible brand awareness with your target audience and increase sales!

      "The ideal place to reach out to parents-to-be and new parents."

      Michaela Forni
      Founder, Baby Journey

      Artillerigatan 16

      114 52 Stockholm

      Baby Journey

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