As pregnant or new parents, we want to give ourselves and our children the very best. The users who come to Baby Journey are an extremely attractive target group for you as an advertiser. They are thirsty for knowledge, strong buyers, committed and, above all, responsive.
At Baby Journey, we bridge influencers' digital channels and our app by using an omni-platform approach. We use the information about the users so that you can speak directly to your target audience in a credible and accurate environment!
OUR OVERALL REACH
CHILDREN ARE BORN IN SWEDEN EVERY YEAR
SPENT ON ONE CHILD EACH YEAR
Caroline Sabri
Joakim Billstrand
Frida Hagdahl
Eleni Hagenström
Anders Hedman
Ivona Todorovska
Jesper Gunnarsson
Linnéa Olsson
Creative Sales, Baby Journey
Baby Journey is Sweden's largest pregnancy app where pregnant women and parents of young children can follow their pregnancy week by week, or their child's development month by month. All users register information about themselves based on their age, pregnancy, interests and life choices. As the user uses the app, the data is populated. This data becomes the basis for analysis when we help you with your advertising campaign.
With our app, social media, events, digital channels and influencers, Baby Journey forms a close-knit and committed community. A digital meeting place for one of the most knowledge-thirsty and eager-to-buy target groups - pregnant and new parents. When expecting a child or becoming a new parent, people tend to change their buying behavior. They re-evaluate services and products and open up to new suggestions that are best for their children. This is where your advertising comes into play.
Being a new parent means a whole new chapter in your life. With that said, your target audience wants to make smart choices and purchases for the benefit of themselves and their child. That's why your ad will be so much more than just advertising - it will be useful information.
Every month, more than half of all new pregnant women in Sweden register on our app to learn more about pregnancy, parenting and all the information provided. This is a constantly growing target group. This is where your products and services can make a big difference to them while increasing your sales.
We offer a variety of advertising methods and opportunities to get your brand noticed. Our experts can help with individual activations and also take a holistic approach to cross-channel marketing.
Our specialist team tailors complete solutions and advertising packages for your business. We collect data from previous activations thanks to our proprietary data tool and help you with the right matching and set-up based on your KPIs. Together we aim for your goals!
Advertising on Baby Journey gives you an important advantage. Since our users have already entered all the information about themselves, your ad will be credible and accurate and can be reused by new users. The timing of your ad is extremely important as the needs of pregnant women and new parents change from week to week. Thanks to our proprietary tool and all the data collected, we can help you provide targeted marketing at exactly the right time to the right users.
At Baby Journey, we use omni thinking across different platforms, influencer collaborations, digital channels and media formats so that your marketing provides value no matter how or where the user chooses to see or hear it. We call this a fantastic opportunity for you to create tangible brand awareness with your target audience and increase sales!
Michaela Forni
Founder, Baby Journey
Copyright © Baby Journey
Download our app here
Copyright © Baby Journey