DOWNLOAD THE APP!
Scan the QR code with your mobile camera to download the app
CONTENTS:
APP ADVERTISING
Rennie is a medicine that relieves heartburn, a common complaint during pregnancy that over 80 % of users in Baby Journey report experiencing. The challenge for Rennie is that many people are not aware of the brand when the need arises. To build awareness early in pregnancy, Rennie has chosen to partner with Baby Journey - who meet pregnant women first of all.
The partnership is based on insight-driven communication that reaches the right people at the right stage of pregnancy. With Baby Journey's extensive audience data, we can identify when conditions like heartburn occur and raise awareness of Rennie at the right time.
As new users are constantly being added to Baby Journey, Rennie's continuous presence ensures that the brand is constantly meeting new individuals who can benefit from their products.
In Baby Journey, Rennie guides and educates the target group about heartburn and how it can be relieved. In this way, Rennie positions herself as the expert, in an environment that the target group already perceives as trustworthy and caring.
Linnéa Olsson
Creative Sales, Baby Journey
