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CONTENTS:
ADVERTISING
Semper is one of the best-known baby food brands in the Nordic region, with a product range that extends from squeeze ice cream and baby food jars to infant formula and stomach drops. To strengthen its presence among new parents and raise awareness of the breadth of its offering, Semper has a strategic partnership with Baby Journey. The starting point is simple but important: to be there when parents seek support, guidance and security in their new roles - and to build relationships that last well beyond the first purchase.
Together, Semper and Baby Journey are working in an insight-driven and long-term way to understand the needs of new parents at different stages of the early parenting journey. Two clear themes have been identified: understanding and managing baby's tummy problems, and feeling confident about the transition to baby food.
Based on these insights, editorial articles are developed with guiding and empathetic content, where Semper acts as a safe and knowledgeable voice. Baby Journey's data-driven platform ensures that the content reaches the right parent at the right moment - when questions arise and decisions are made. In this way, Semper becomes a natural part of everyday life, and not just a brand on the shelf.
Linnéa Olsson
Creative Sales, Baby Journey
