How do pregnant women and new mothers get inspired today?

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    How do pregnant women and new mothers get inspired today?

    Baby Journey har frågat 250 gravida och nyblivna mammor hur det konsumerar lättsam och underhållande inspiration kopplat till graviditet och livet med barn. Vart hämtar det denna, vilket format föredrar dem och vilken plattform inspirerade dem senast till ett köp?

    För att hitta gravidstilen, hur barnrummet ska inredas eller välja ett nytt recept att testa tillsammans med familjen är sociala medier en given destination. När vi på Baby Journey frågade 250 gravida och nyblivna mammor vart de i första hand hämtar inspiration kring graviditet och föräldralivet uppgav 64% att sociala medier är deras första val, 31 % svarar appar och endast några få procent uppgav att de söker inspiration i olika typer av magasin. Att sociala medier är det självklara valet för att få lättsam och underhållande inspiration är inte så överraskande då 96% av alla kvinnor mellan 23-32 år idag spenderar tid på dessa plattformar varje dag. Plattformarna blir därför en självklar källa till inspiration då de redan är en stor del av dessa kvinnors vardag. 

    Bild slår rörligt när det kommer till att inspirera mest

    På de flesta plattformar idag går det att konsumera innehåll i olika format, och trots att rörligt är på frammarsch visar det sig att det är bilder som gör mest intryck när det kommer till inspiration. På frågan vilken typ av innehåll som gör att man känner sig väldigt inspirerad efter att ha konsumerat svarar nästan hälften, 46%, av de gravida och nyblivna mammorna att de inspireras mest av bilder. Därefter är det en jämn fördelning mellan de som känner sig väldigt inspirerade efter att ha konsumerat text, podcast eller rörligt. 

    Instagram inspirerar till att göra köp

    Instagram är en plattform som används på daglig basis av majoriteten av kvinnor som befinner sig i åldern 23-32 år, 7 av 10 besöker plattformen varje dag. När gravida och nyblivna mammor fick svara på vilken plattform som senast inspirerade dem att göra ett köp fick Instagram en klar majoritet. 86 % av de tillfrågade uppgav nämligen att Instagram var den plattformen som senast inspirerat dem till att göra ett köp. Bland övriga plattformar svarade 7% Pinterest, 4% svarade Youtube och endast 3% svarade TikTok. Ett tydligt bevis på att Instagram fortsatt är relevent och stark plattformför dig som vill nå den här målgruppen och inspirera dem till köp. 

    Lär dig mer om hur vi på Baby Journey kan hjälpa dig att kommunicera med gravida och nyblivna mammor.

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    You may also be interested in

    • 8 tips for getting into labour

      In the final stages of pregnancy, it can feel like time is moving at a snail's pace and the longing for baby is immense. So it's perhaps not surprising that there are a plethora of housewife tricks to get you into labour (even though...
    • 7 sure signs that birth is near

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    • Getting your child to sleep in their own bed

      How do you get your baby to fall asleep, not wake up at night and when is it time for your baby to sleep in their own bed? Baby Journey tells you how to get your baby to sleep in their own bed! There are different...
    • Guide: how to take out pregnancy insurance

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    • Sex life after childbirth

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    • Exercising after childbirth: trimester four

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    • Everything you need to know about buckwheat

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    • What is pelvic pain? - All about pelvic pain

      Pelvic pain during pregnancy is a common occurrence. When healthcare professionals talk about pelvic pain, they refer to it as pelvic pain or pelvic floor pain. So, what does laminitis feel like? When you're pregnant, your body's joints become more mobile, which is...
    • Pelvic floor exercise for pregnant women - Good exercises

      Have you experienced pelvic pain during your pregnancy? Pelvic pain is common but can be very painful and prevent you from living a normal life. However, there are exercises and pelvic floor exercises that can help relieve your pelvic pain during pregnancy...
    • High blood pressure = Hypertension

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