MOTHER'S DAY PROMOTIONAL MAILING

Take a mom-ent

  • CONTENTS:

  • PR/SENDING

The success of the PR mailing with the
6.9 million in total reach:

For Mother's Day, we decided to do a PR mailing to some of Sweden's biggest influencers. Here we show how we got 70% of the premium influencers who received the PR mailing to pay attention to the offer in their channels, and how this PR activation got 6.9 million in total reach.

What we did:

The idea behind the promotion was to create a luxurious kit focusing on the much-needed moment that a mom might need for herself from time to time. The moment, became a moment, further to a MOM-ent. With the word game that was accurately linked to both Mother's Day and the message to be conveyed, we created a PR offer that captured both interest and reached through the noise.

The PR mailing was sent to Sweden's biggest mom influencers. To stand out from the crowd and increase the likelihood of the influencer mentioning the offer in their channels, we chose to print cupcakes and cookies with personalized pictures of the profile and their children. In addition to these, the offer consisted of luxury products from selected brands and a personalized card written to each profile based on what is happening in their life, as well as why that particular influencer was in need of a MOM-ent on Mother's Day.

Results of the campaign

70% hit rate with premium influencers

Of the profiles that received the bid, 70% highlighted it on their channels.

6.9 million in total reach

The PR campaign achieved 6.9 million in total reach.

Visibility with Sweden's biggest influencers

The PR bid was shared by profiles such as Kenza, Penny Parnevik, Pernilla Wahlgren and others.

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    Linnéa Olsson
    Creative Sales, Baby Journey

    Artillerigatan 16

    114 52 Stockholm

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