This is Scandinavia's best-selling pacifier, which is why it's so good for your child!

Sponsored by MAM

As a parent, you want to give your child the very best. But how do you know what is the best? Pacifiers are a product category that many people consider both during pregnancy and when the baby is here. Which one is best for your baby's bite and teeth? Which pacifier does everyone else choose? In this article, we'll guide you through the benefits of MAM dummies and why they are some of Scandinavia's most loved dummies.*

Choosing a pacifier is one of many small but important decisions you face as an expectant or new parent. Babies have a strong need to suckle, especially when they are newborns. In addition to the need for food, the need to suck is also something that exists to seek comfort, closeness and security. The pacifier can be a great support for babies when the need to suck is there.

For decades, MAM has worked with medical experts and dentists to develop pacifiers that fit softly and correctly in your baby's mouth, supporting healthy jaw and tooth development - right from the start!

Why are MAM pacifiers so good?

All MAM dummies have a symmetrical suction part, so there is no “upside down”. This design ensures that the dummy always stays in the right place in the baby's mouth, even if it is twisted around. The symmetrical shape also helps the mouth to close naturally, reducing the risk of misaligned teeth compared to traditional “cherry” shaped pacifiers.

In addition, the shield of the dummies has rounded, soft edges and large air holes that make them gentle on baby's sensitive skin and help prevent irritation around the mouth.

MAM's thin suction part is unique to MAM pacifiers, and is the most gentle option to promote baby's bite and teeth development!

The pacifiers are made of silicone and natural rubber/latex. The silicone versions are made from their special “SkinSoft™” silicone - a material that feels soft and comfortable against baby's mouth, with a surface that resembles mom's skin.

Silicone pacifiers are free of BPA/BPS, phthalates and PVC, making them a safer choice for babies. Natural rubber/latex pacifiers are a good option for parents who want a more “natural” material, which is also more resistant to children's teeth.

No matter which of these dummies you choose, you will get a dummy that is made in the best and most gentle way for your child. We notice that more and more parents are becoming increasingly careful to choose products for their child that are made of the best possible materials, and in the best possible way, and MAM always makes sure that their products are, regardless of product category!

An extra practical detail: MAM pacifiers come in a sterilization and storage box that makes it easy to clean them in the microwave - a big advantage during those busy first months.

Different models for different needs & ages

MAM has several soother ranges to suit baby's development from newborn to toddler: for example, MAM Start and MAM Comfort for the very first weeks and then MAM Original, MAM Perfect, MAM Supreme and MAM Air. Each model has its own characteristics, such as a thin suction part, extra airflow, soft silicone, or an extra skin-friendly shield. All to meet your baby's needs.

MAM dummies are appreciated all over the world and in Scandinavia they are among the best-selling dummies on the market*. This is clear proof that design, materials and comfort really work in practice!

New collection - color and inspiration in everyday life

MAM is launching a new collection of colorful, inspiring pacifiers that are perfect for those who want to combine function with style. Available in stores now, the new collection is as safe, skin-friendly and orthodontically designed as the rest of the range.

MAM is a pacifier choice you can feel confident about

Choosing the right dummy for your baby is about choosing a dummy that is gentle on your baby's mouth, takes care of your baby's bite and tooth development and is made from the best possible materials. With MAM, you get a dummy that is carefully designed with medical experts, made from safe materials and with a design that supports healthy oral and dental development. Thanks to a wide range of models and sizes, you can find the pacifier that suits your baby!

*Ref.no. 05995912, Date: 2025-01-31 Source: Based on NIQ RMS data, SE grocery, pacifier/teet, Sales value, Calender year, 2024 W52 (Copyright © 2024, NIQ)