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App advertising - We get you visible on the app for pregnant women

Baby Journey is Sweden's largest pregnancy app with over 170,000 users and over 9,000 new pregnant women every month. That's 9 out of 10 new pregnant women in Sweden.

Advertising in our app is a real goldmine for you as a company to be seen and reach out to a specific target group when it is at its most purchasing power and responsive to your message. Advertise with native articles, in podcasts or through competitions - our experts are involved in the entire process from start to follow-up.

Which advertising formats are available?

At Baby Journey, we can create customized advertising solutions based on your needs and wishes. For all advertising options, we can segment so that your ad is shown to specific users during a certain week of pregnancy, baby month or similar. Below you can read about several products that together or individually can provide really good brand awareness.

NATIVE ARTICLES

This includes a sponsored article with design, image, SEO, UTM links, optimizations, etc. It also includes an offer that is pushed in the app.

CONTENT MARKETING

Create podcasts, video productions, native articles and image bank material in-house at Baby Journey.

ADVERTISE IN PODCASTS

Discover the benefits of podcast advertising by buying an ad slot or an entire episode.

CHECKLIST

One of the most clicked features of the app. Here you can appear under any product category and have links that go directly to you.

CREATE COMPETITIONS

Run different competitions in the app. A creative ad set-up that makes people want to know more about you!

BANNER ADS

Choose any message on your banner ad to be displayed for a certain period. An opportunity to get extra visibility for your brand.

DAILY DOULAN

A popular feature that provides new tips and advice every day. It allows you to showcase your brand and direct users to where you want them to go.

POP UPS & TAKEOVERS

Take over the whole screen with your brand. This is an exclusive space where only you are visible with your offer or information.

170 000

ACTIVE USERS

9000

NEWLY PREGNANT WOMEN DOWNLOAD US EVERY MONTH

3 TIMES

A WEEK OUR USERS ARE IN THE APP

How app advertising works on Baby Journey

We are a production house and media platform that helps you with all types of advertising and visibility. Cooperation is what leads us forward and thus also you!

When the user enters the app, your ad will appear as a native article, banner, pop ups, takeovers or other types of offers depending on what we come up with when you contact us. The app also consists of a thorough FAQ page with answered questions from doctors and midwives, as well as a checklist of categories and product links that forward the user to your chosen landing page.

Always on towards a high spending target group

Our advertising solutions ensure continuous visibility to pregnant women and new parents. With a constant influx of new users, you are visible to new people every month and create tangible brand awareness with an engaged and affluent audience.

ESSENTIAL

For those who want presence and visibility in the right context.

ESTIMATED IMPACT/MONTH

15 000
exposures

1 000
readers

10.000 kr/month

TARGET

For those who want to make an impact with multi-channel advertising.

ESTIMATED IMPACT/MONTH

70 000
exposures

5 000
readers

30.000 kr/month

IMPACT

For those who want to influence and make a real impact.

ESTIMATED IMPACT/MONTH

100 000
exposures

7 000
readers

45.000 kr/month

CUSTOM

We create tailor-made solutions based on your needs.

ESTIMATED IMPACT/MONTH

xxxxx
exposures

xxxxx
readers

fr 100.000 kr/month

  • ESSENTIAL

    For those who want presence and visibility in the right context.

    ESTIMATED IMPACT/MONTH

    15 000
    exposures

    1 000
    readers

    10.000 kr/month

  • TARGET

    For those who want to make an impact with multi-channel advertising.

    ESTIMATED IMPACT/MONTH

    70 000
    exposures

    5 000
    readers

    30.000 kr/month

  • IMPACT

    For those who want to influence and make a real impact.

    ESTIMATED IMPACT/MONTH

    100 000
    exposures

    7 000
    readers

    45.000 kr/month

  • CUSTOM

    We create tailor-made solutions based on your needs.

    ESTIMATED IMPACT/MONTH

    xxxxx
    exposures

    xxxxx
    readers

    fr 100.000 kr/month

    "We help you reach out with
    the right message at the right time."

    Linnéa Olsson
    Creative Sales, Baby Journey

    Want to know more?

    Flexible advertising in any format

    Advertising in our app offers great benefits. First, it gives your ad a high level of credibility as it is displayed to a community of engaged and responsive users. Secondly, you have the opportunity to advertise in different ways and in different formats. All so that the user can consume the content exactly as they prefer. This leads to more focus and interest.

    The ad is pushed as popular content based on the user's personal data on age, lifestyle and week of pregnancy. So whether it's a banner, an article or included in a podcast as a promotional feature, your ad could not be more timely.

    Tailor-made advertising packages after careful analysis

    With us, advertisers can get tailor-made advertising solutions. Our most common package is the article package, which includes a sponsored article and an offer that is pushed in the app.

    We also use our proprietary tool that collects data from previous activations. With this information, we can optimize your ads and reach the right person at the right time.

    Why app advertising for your business?

    App advertising in Baby Journey is so much more than marketing. It has great added value for your target audience, while providing value for money in a tailored and flexible way. App advertising is effective and creates close ties between you and your audience. All activation is saved in our flexible tool and stored so you can easily monitor your goals and create even better advertising arrangements in the future.

    "We help you engage
    audience with creative app formats."

    Malin Molander
    Marketing Manager, Baby Journey

    Artillerigatan 16

    114 52 Stockholm

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