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If you're not visible, you don't exist! Precision strategies are the key to effective communication and good relationships. Get started with various PR activations to generate interest in your company.
Baby Journey assists you in identifying relevant influencers, scheduling PR activations, and following up on their effectiveness. We tailor the PR effort and ensure that your activation occurs with the right profiles at the right times.
PR is a crucial building block in how you build relationships with your target audience. Not only does it enhance brand awareness, but it also provides higher credibility than traditional advertising. However, it's important to note that you're not the only one seeking visibility, so to stand out amidst the media noise among your competitors, a strategy for the message or product you want to promote is essential.
When done right, your PR plan will pay off by creating significant engagement around your brand. To achieve maximum impact, we recommend combining various PR activations such as mailings, sampling, events, and press releases.
Mailings and product campaigns usually involve sending your products to influencers or making them aware of your brand. They test and use your products or avail themselves of your services, then make posts about them on their social channels. It's a perfect way to reach your target audience because followers become aware of your brand through the influencer showcasing and discussing the items they receive.
This requires thoughtfulness and a great deal of planning because it's not just about sending out free samples or announcing the existence of your brand. Sending out mailings is an art in itself to make both the influencer and your target audience curious about your company.
Your mailings and PR messages should be associated with something positive. Therefore, it's important that they are crafted properly, reach the right profile, at the right time. Influencers often receive lots of gifts and surprises from brands, so it's crucial that your mailing stands out. At Baby Journey, we use our expertise to execute your product campaign, building a valuable relationship with the influencer and sparking interest in your brand among their followers.
Plan and execute a relevant event in connection with a specific occasion or theme day, such as Mother's Day, a product launch, or to spread knowledge and information on a topic.
Sampling is a smart method where you distribute your product, for example during a PR event or in public, to get people to try your products. This PR strategy often provides significant reach and exposure through. word of mouth.
In all activations we undertake, we always strive to create news value to have the opportunity to approach the press. We help you craft the perfect press release for the best possible chance of spreading your message.
One of the most important aspects when planning your PR activations is to reach out to the right influencer who aligns well with your product/service. For instance, you can send out mailings or invite influencers to a PR event.
Here, our experts at Baby Journey play a significant role because we not only know which influencers our users follow and like, but also understand which influencers would have a need for your products themselves. When an influencer receives an offer or message about you and your brand that they like or appreciate, it naturally generates exposure in their channels – exposure that your target audience then engages with. It becomes a win-win situation for everyone!
Veronica Ericsson Lakso
Head of Sales & Marketing B2B, Baby Journey
