Baby Journey – Nordens största gravid- & barnapp

30 Sep. 2025

Expecting a baby or becoming a parent is one of life's greatest journeys. Baby Journey is here to make it safer, easier and more fun - and today we are proud to be The largest pregnancy and baby app in the Nordics.

Why most people choose Baby Journey

📲 Most downloads in Sweden in the pregnant and baby category (App Store + Google Play)
👩‍👩‍👦 1 million pregnant women and parents have already downloaded the app.
⭐ High ratings - 4.8 out of 5 in the App Store and in Google Play.
👩‍⚕️ Recommended by midwives and developed together with experts.

Source: App Store (Apple, iPhone), category Medical - 2025

Source: App Store (Apple, iPhone), Medical category. Data from AppTweak, September 2024 - September 2025.

What you get in Baby Journey

Baby Journey is with you all the way - from the plus on the stick to the toddler years:

📅 Pregnant week by week - what is happening in the body and with the child.
🚼 Development leap - understand the different phases of the child.
✅ Checklists & guides - from the maternity bag to everyday tips.
💬 Community - ask questions and share experiences in a safe environment.

What is Baby Journey

Baby Journey is the largest pregnancy and baby app in the Nordics with the most downloads and over 1 million users.
An all-in-one app covering pregnancy, childbirth, postpartum and toddler years.
Peer-reviewed content and safe community.
Highly rated on the App Store and Google Play - recommended by both parents and midwives.

Download Baby Journey

👉 App Store - Download Baby Journey
👉 Google Play - Download Baby Journey

FAQ

Which is Baby Journey The largest pregnancy & kids app in the Nordics

Baby Journey is currently the largest pregnancy app in Sweden, both in terms of downloads and active users. Today 9/10 pregnant women download the app. Source: SVD business and industry - May 2025

Is Baby Journey free?

Yes, all content and features of the app are completely free for all users. This makes us unique in the market, where many competitors charge for similar features.

Can I start even if I am already well advanced?

Absolutely! The app adapts to the week you're in - it's never too late to start.

Is the advice in the app medically reviewed?

Yes, all content is developed and reviewed with midwives and experts in Sweden.

Can my partner use the app too?

Yes! Baby Journey is built for both pregnant women and partners - you can follow the journey together.

What happens after childbirth?

The app continues to support you throughout the toddler years, with feeding, sleeping and developmental milestones.

Is my data safe in Baby Journey?

Yes, all data is handled according to GDPR.

Start your journey,
get in touch with us!

Linnéa Olsson
Creative Sales, Baby Journey

Learn more about how we can help you

App advertising

Influencer Marketing

Podcast advertising

Content Marketing

PR/Mailing

Event

You may also be interested in

What do pregnant and new parents find on Black Friday?

Given the extra expenses associated with having a baby, it's no wonder that many parents-to-be and new parents look out for Black Friday deals. For this year's Black Friday, Baby Journey surveyed over 200...

Read more >
How do pregnant women and new mothers get inspired today?

Baby Journey asked 250 pregnant and new mothers how they consume light-hearted and entertaining inspiration related to pregnancy and life with children. Where do they get it, what format do they prefer and what platform last inspired them to make a purchase?...

Read more >
Targeted advertising for pregnant women and parents of young children

No matter what product or service you offer, the right advertising will help you reach potential customers. To know which type of advertising to choose, you need to know what your goal is for the campaign: is it to increase...

Read more >
Advertise on Facebook to the high-spending target group of parents of pregnant women and young children.

Do you want to see increased conversion while building your brand? Pregnant women and parents of young children are a high-spending target group who spend hours on social media every day, where they get information, inspiration and the opportunity to communicate with others in their target group....

Read more >
Digital marketing towards a high-spending target group

There are lots of angles to take when it comes to digital marketing, so it's important to choose the right platform, format and angle for your target audience to get results. Whether you want to increase brand awareness or conversion, we can...

Read more >