Digital marketing towards a high-spending target group

There are lots of angles to take when it comes to digital marketing, so it's important to choose the right platform, format and angle towards your target audience for a successful result. Whether you want to increase brand awareness or conversion, we can help you reach your goals. Here we look at how you can work with digital marketing and marketing on Instagram to reach the target group of pregnant women and parents with young children

Digital marketing 

As digital is now a natural part of the majority's everyday life, much of all marketing tends to be categorized in one way or another as digital marketing. Examples of digital marketing that are suitable for reaching a target group in pregnancy and family life are, for example, niche newsletters, visibility in pregnancy apps or niche websites and social media marketing. A major advantage of digital marketing is that it can be targeted to a very specific audience, and that results and impact are often both traceable and measurable. This allows you to constantly evaluate and ensure a good return on your investment. 

Digital marketing: Social media 

Social media marketing has become a matter of course for many business owners. Which is not surprising, considering that 84% of Sweden's internet users use social media daily! Because social media allows you to communicate and interact with others, parents-to-be and new parents spend a lot of time here. On these platforms, they can share experiences, find recommendations and get inspired. If you want to reach this target group, social media marketing is an excellent choice to include in your marketing strategy.

Marketing on Instagram 

Instagram has long been, and continues to be, a popular platform to advertise on. As a brand, there are several reasons to invest in marketing on Instagram. For example, it's possible to create visual and inspiring content that creates engagement and attracts the target audience. Expectant and new parents are users who tend to have a high level of engagement, that is, they like, comment and share content with each other on the platform. Through marketing on Instagram, you can reach target audiences based on their interests and behaviors, which means that with the help of Instagram you can reach users who have interacted with content related to pregnancy, parenting and family life. 

PR marketing

In recent years, a large part of PR marketing has become digital. This is because PR marketing today often involves collaborating with influencers who in turn have a digital reach. PR marketing today can mean sending PR bids to influencers or organizing exclusive and appealing events to which influencers or famous faces are invited. The purpose of these activities is to get the influencer to promote this via their social channels. When this happens, the message reaches the profile's followers, who often have high confidence in the influencer they follow. PR marketing often becomes a successful activation in social media and is therefore often included in the mix for digital marketing.